Creating mindshare for brands within human and artificial intellects

Brand Activation for the AI Age

Current Projects

With AI handling the mechanics, human expertise is redirected toward elevating outcomes, insight, and final delivery.

Product Development for a

Literacy Nonprofit

Increasing accessibility to literacy learning for Dyslexic people and educating the public on neurodivergent advantages.

GTM for AI Security Start-up

Brand development/positioning, lead generation, sales, and pilot client onboarding for AI security start-up seeking VC.

Fixing brands.

Building engines.

Driving growth.

From brand foundation through full-funnel digital execution, GTM launch, and measurable revenue growth — this is my domain.

At Astound, I forged a national brand from six regional businesses, built and ran a digital operation responsible for $450M in annual revenue, and led transformation across marketing, technology, and customer experience.

I work with grit and range: to see quickly what’s worth building and empower teams to truly own the vision and execute innovatively.

See LinkedIN profile

Scrappy Skills, Serious Impact

Delivering hands-on work that scales into measurable, enterprise-level impact.

Fractional CMO/Holistic Director Services

GTM / Launch New Revenue Streams

Digital Marketing:

Full Service

Start-up Enablement:

Brand Activation

Team Leadership or Augmentation

AI / Technology:

Evaluation & Transformation

Local, National & EU Marketing Execution

Data Architecture,

Strategy & Analytics

Budgeting, Forecasting & P/L Stewardship

Accelerate Your Brand

recommendations

What Others are Saying

"She's a passionate marketer, fierce leader, looks out for her people..."

"Working with Meg has been an incredible experience, and I can’t thank her enough for her mentorship and guidance over our 8 years of working together."

N. Wiese | Sr Email Marketing Marketer

"...her ability to translate vision into rapid, impactful results makes her an invaluable asset.""

"In a complex and highly competitive industry, Meg demonstrated exceptional leadership in transforming and evolving our digital and eCommerce business."

C. Dixon | VP Strategy & Analytics

"She is quick-witted, inspires confidence, remains calm under pressure, and has a great sense of humor."

"Any organization

would be lucky to have her!"

M. Heifetz | Fractional CMO

View All Recommendations

Capabilities in Action

A curated set of projects where strategy meets disciplined execution.

Each story shows the problem, the approach, and results delivered.

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Positioning

Expose Expertise

Publishing brand expertise builds online authority.

Repositioning a B2B brand started with interviewing engineers, to document core capabilities and expose their deep knowledge - far beyond AI slop.

Brand Equity

Transfer Loyalty

Every click counts when migrating brands.

Collapsing six local brands' equity into a new national brand demanded extreme detail. Every site visitor recognized, every URL mapped, every interaction handled to preserve loyalty.

Lead Generation

Centralize Opportunity

There are leads all over the floor!

Like Legos, leads are typically abundant but prickly to pick-up. Building consensus to centralize all buckets of business (even AI leftovers), required agreement on: who gets credit, where data is housed, and how leads flow.

Acquistion

Leverage Trends

What are your customers already doing?

Media spend was saved by tapping into natural buying moments—times when consumers were already inclined to shop. Aligning the brand with popular events like Amazon Prime Day or Small Business Saturday increased visibility and relevance.

Practical Magic

Fiscal Foresight

Bringing timely opportunities to the forefront.

Each month, we built investment scenarios with projected ROI—no complex models needed. Forecasting combined AI and human insight in simple tools like Excel. These scenarios fed quarterly executive presentations.

Affiliates

Mix Partnerships

Diversifying & developing affiliates is a win for all.

Affiliate distribution delivers exponential brand exposure. The right mix of partners protects brand integrity while driving incremental conversions. As one of the lowest-cost acquisition channels—often up to 80% less CPA—building a robust, multi-dimensional affiliate program is key to holistic digital strategy.

Mindshare

Build AI Authority

Start with authenticity—end with integration.

Publishing solid, experience-rooted content that serves both humans and machines remains essential. What’s changing is how users discover and interact w/ content. Autonomous agents are researching, evaluating, and even purchasing on behalf of users, shifting away from traditional search flows.

Transparency

Keep 'em Informed

Customers are counting on you.

Whether it’s a SARs outbreak, major hurricane, or outage blip — customers deserve timely updates. Its imperative to provide clear communication within reasonable timeframes about what’s happening and how your company is responding. Processes for emergency/critical events protects your brand and supports customers.

Brand Management

Blueprint the Brand

Enable associates to be the brand.

Activating the brand into a clear, actionable blueprint for associates strengthened both culture and guest experience. It started with defining brand positioning, then layering in the company’s guiding principles. By defining how each associate acts as a brand ambassador, the blueprint was operationalized.

Lifecycle

Customer Clairvoyance

Start simple. Design towards delight.

Mapping basic customers’ interactions to meet them where they are within the brand journey significantly boosted CSAT and streamlined operations. We started with industry-benchmarked touchpoints, then layered in enhancements over time to elevate service, upsell/cross-sell, referrals, and loyalty.

Targets

Deploy 1P Data

Nothing scary about clean, compliant data.

First-party data, unique to your brand, is a low-cost, low-barrier gateway to AI-driven optimization. Whether shared via CAPI, enriched with third-party overlays, or tested through Google’s Power Pack, it unlocks competitive advantage when structured and activated with intent.

Culture

Beyond Martech

CRM enables a stronger company culture.

Custom-fitting Salesforce to a global hospitality firm’s B2B sales process drove rapid account growth. Aligning automation, data sharing, and configuration with sales culture unlocked international wins and scaled transactions.