Positioning
Expose Expertise
Publishing brand expertise builds online authority. Repositioning a B2B brand started with interviewing engineers, to document core capabilities and expose their deep knowledge - far beyond AI slop.
Creating mindshare for brands within human and artificial intellects
Brand Activation for the AI Age
As an enterprising digital executive, I bring balanced expertise in technology, marketing & business management to transform brands through innovation, strategic leadership, and grit.
Digital CMO | Brand Builder
Growth & Transformation Leader
We’ve entered an AI era that changes trust, engagement, enablement, and value creation. Winning brands harness AI thoughtfully: purpose first, scaled across every touchpoint, and rooted in human-centered experiences.
Hi, I'm Meg Schramm - an entrepreneurial leader who turns complex business challenges into clear, data-driven growth strategies. I enact those strategies to deliver venture acceleration.
Leading marketing, eCommerce, and digital transformation in the industries of: technology, telecom/wireless, hospitality, education, and business services has been exhilarating! By bringing focus, discipline, and creative problem-solving, I've generated significant brand and revenue growth.
Stewarding a +$30M marketing budget and leading a +20 person cross-functional team, we achieved 32% of total revenues for a multi-billion dollar telecom enterprise - driving both consumer and business expansion. Working with varied teams, we consolidated six regional brands into a unified national brand, increasing new shoppers by 35% within months of launch. Scaling rapidly is a specialty.
Within the travel sector, I led marketing for a global hospitality brand. Working in the US and EU, I launched eCommerce distribution across OTAs, deployed Salesforce.com yielding a 176% ROI, and spurred a Fortune 1,000 client base, through an elevated travel platform and a winning proposal practice. Taking care of the customer, I devised a guest travel-alert program and helped led a global re-branding, into a tiered hospitality offering.
As the new nation of Montenegro emerged, I worked on a team of international MBAs delivering business plans that spurred foreign direct investment, while respecting UNESCO World Heritage sites.
During the .dot com boom, I helped launch a marketing technology firm that grew to $4M in revenue within three years. Supporting Johns Hopkins University, together we developed online learning platforms that launched in the Maryland Public school system.
At Yankelovich Partners, I conducted consumer research and statistical analysis for Fortune 500 clients including: IKEA, Sprint, P&G, and Mellon Bank, helping to shape brand and GTM strategies.
I bring calm yet fierce drive to organizations seeking start-up, transformation, or acceleration. I take care of people, problems and processes to keep teams and businesses humming. With a scrappy data-focused approach I uncover innovation to create value.
How may I help accelerate your brand today?
Scrappy Skills, Serious Impact
I quickly integrate into your business, delivering hands-on work that scales
into measurable, enterprise-level impact.
Fractional CMO/Holistic Director Services
GTM / Launch New Revenue Streams
Digital Marketing:
Full Service
Start-up Enablement:
Brand Activation
Team Leadership or Augmentation
AI / Technology:
Evaluation & Transformation
Local, National & EU Marketing Execution
Data Architecture,
Strategy & Analytics
Budgeting, Forecasting & P/L Stewardship
recommendations
What Others are Saying
"She's a passionate marketer, fierce leader, looks out for her people..."
"Working with Meg has been an incredible experience, and I can’t thank her enough for her mentorship and guidance over our 8 years of working together."
N. Wiese | Sr Email Marketing Marketer
"...her ability to translate vision into rapid, impactful results makes her an invaluable asset.""
"In a complex and highly competitive industry, Meg demonstrated exceptional leadership in transforming and evolving our digital and eCommerce business."
C. Dixon | VP Strategy & Analytics
"She is quick-witted, inspires confidence, remains calm under pressure, and has a great sense of humor."
"Any organization
would be lucky to have her!"
M. Heifetz | Fractional CMO
Capabilities in Action
A curated set of projects where strategy meets disciplined execution.
Each story shows the problem, the approach, and results delivered.
Brand Equity
Transfer Loyalty
Every click counts when migrating brands. Collapsing six local brands' equity into a new national brand demanded extreme detail. Every site visitor recognized, every URL mapped, every interaction handled to preserve loyalty.
Lead Generation
Centralize Opportunity
There are leads all over the floor! Like Legos, leads are typically abundant but prickly to pick-up. Building consensus to centralize all buckets of business (even AI leftovers), required agreement on: who gets credit, where data is housed, and how leads flow.
Acquistion
Leverage Trends
What are your customers already doing? Media spend was saved by tapping into natural buying moments—times when consumers were already inclined to shop. Aligning the brand with popular events like Amazon Prime Day or Small Business Saturday increased visibility and relevance.
Fiscal Foresight
Practical Magic
Bringing timely opportunities to the forefront. Each month, we built investment scenarios with projected ROI—no complex models needed. Forecasting combined AI and human insight in simple tools like Excel. These scenarios fed quarterly executive presentations.
Affiliates
Mix Partnerships
Diversifying & developing affiliates is a win for all. Affiliate distribution delivers exponential brand exposure. The right mix of partners protects brand integrity while driving incremental conversions. As one of the lowest-cost acquisition channels—often up to 80% less CPA—building a robust, multi-dimensional affiliate program is key to holistic digital strategy.
Mindshare
Build AI Authority
Start with authenticity—end with integration. Publishing solid, experience-rooted content that serves both humans and machines remains essential. What’s changing is how users discover and interact w/ content. Autonomous agents are researching, evaluating, and even purchasing on behalf of users, shifting away from traditional search flows.
Transparency
Keep 'em Informed
Customers are counting on you. Whether it’s a SARs outbreak, major hurricane, or outage blip — customers deserve timely updates. Its imperative to provide clear communication within reasonable timeframes about what’s happening and how your company is responding. Processes for emergency/critical events protects your brand and supports customers.
Brand Management
Blueprint the Brand
Enable associates to be the brand. Activating the brand into a clear, actionable blueprint for associates strengthened both culture and guest experience. It started with defining brand positioning, then layering in the company’s guiding principles. By defining how each associate acts as a brand ambassador, the blueprint was operationalized.
Lifecycle
Customer Clairvoyance
Start simple. Design towards delight. Mapping basic customers’ interactions to meet them where they are within the brand journey significantly boosted CSAT and streamlined operations. We started with industry-benchmarked touchpoints, then layered in enhancements over time to elevate service, upsell/cross-sell, referrals, and loyalty.
Targets
Deploy 1P Data
Nothing scary about clean, compliant data. First-party data, unique to your brand, is a low-cost, low-barrier gateway to AI-driven optimization. Whether shared via CAPI, enriched with third-party overlays, or tested through Google’s Power Pack, it unlocks competitive advantage when structured and activated with intent.
Culture
Beyond Martech
CRM enables a stronger company culture. Custom-fitting Salesforce to a global hospitality firm’s B2B sales process drove rapid account growth. Aligning automation, data sharing, and configuration with sales culture unlocked international wins and scaled transactions.
Mind the Gap
Winning brands bridge the gap between human values and technological efficiency.
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