Creating mindshare for brands within human and artificial intellects

Capabilities

Impact & Scale

Working with exceptional teams, I help clients, start-ups, businesses, and non-profit organizations to map, build, and return measurable growth.

$750k+ incremental
sales pipeline

Incremental sales generated from publishing expert-forward content which propelled organic brand salience.

+$2.55M increase in FCF

Increased YoY free cash flow, driven by flat media spend (2023 - 2024) - despite +12% rising advertising costs.

+16% brand awareness lift

Gained by blue printing a hospitality brand with organizational engagement, process implementation & employees' buy-in.

176% ROI on CRM

Return on salesforce.com implementation across global sales organization. Revenues gained from corporate travel clients.

+65% increase in
online shoppers

Growth in eCommerce users, gained from publishing

content aligned to buyer intent searches.

120+ affiliate partnerships

Generated 4% of total company revenues while delivering customers at -83% less CAC than average media.

The Real Work of Brand Building

Often unglamorous, the varied projects that accelerate a business are customer forward, leverage right-fit technology, and make good business sense.

brand Positioning

Expose Expertise

Publishing brand expertise

builds online authority.

Brand Equity

Transfer Loyalty

Every click counts when

collapsing brands.

Lead Generation

Centralize Opportunity

There are leads all over the floor!

Acquisition

Leverage Trends

What are your customers

already doing?

practical magic

Fiscal Foresight

Bringing timely investment opportunities to the forefront.

Affiliates

Mix Partnerships

Diversifying & developing affiliates is a win for all.

Mindshare

Build AI Authority

Start with authenticity—end with integration

Transparency

Keep 'em Informed

Customers are counting on you.

Brand Management

Blueprint the Brand

Enable associates to be the brand.

Lifecycle

Customer Clairvoyance

Start simple. Design towards delight.

Targets

Deploy 1P Data

Nothing scary about clean, compliant data.

Culture

Beyond Martech

CRM enables a stronger company culture.

Mind the Gap

Winning brands bridge the gap between human values and technological efficiency.

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