The question of trust, now highly relative, is core. With most online brand interactions as highly specific to an individual, or borderline "creepy", what is the resulting brand experience -- delight or flight?

While quantitative measures (clicks, CTR, engagement) have been proven out; branding contains an important emotional element that drives loyalty. What happens, emotionally, to the consumer exposed to AI generated, individual-centric content? Initial qualitative research shows that consumers, especially GenZ, are dichotomously engaged in a brand, exhibiting emotions of both: intrigue and suspicion*.

Despite consumers' reticence about AI harvesting their personal data to deliver such precise content, the overall brand effect is positive. Consumers demonstrate attraction, connection, and even loyalty to brands presenting personalized advertisements or content*.

A magical experience can be rendered by brands leveraging highly-individualized ads. Touching the heart, generating excitement, or peaking curiosity through individually targeted brand experiences -- for the moment, outweighs consumers' privacy concerns.